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Esselen

Sometimes the packaging is as interesting as the art.

This is a project that came into the shop a few days ago.  It was a package of medium format negatives that were in pristine condition.

But the packaging was what immediately caught our eye.  It was stamped April 22, 1927 and is an envelope from the Solatia M. Taylor film processing company in Boston, Massachusetts.

The film processing turn-around time probably was measured in weeks back than and no doubt several photographers were disappointed in the printed film results. And also no doubt the film processors found themselves in a position of having to argue with the photographer that the photograph was exposed incorrectly and it was not a processing problem.

The Solatia M. Taylor Company had a solution of having the envelopes pre-printed 15 reasons why the exposed pictures are flawed.

Hopefully this did cut down on the disputes, but I doubt it.

It is fun to say and fun to do.

This space will be used both in the first and second person narrative.  It will be driven by three principles:

1) Try to be entertaining.

2) Try to be informative.

3) Try to be persuasive.

The term Bully Pulpit is commonly misunderstood.  It is a term coined by President Theodore Roosevelt when the term ‘bully’ was an adjective for something either very good or very positive.

So his definition was more about being a champion for the issues that were important to him because he had the pulpit.  It was a platform of sincerity.

Simple.

Sometimes it is about business, sometimes it is about life, sometimes it is about anything at all.

Please enjoy.

 

Biederman

“Study for a Construction in Wood” – by Charles Biederman, 1952,11″x14″, paper in relief, 1952.

These types of projects are especially enjoyable. It is a privilege to design and build a framing presentation package for significant works of art by significant artists.  Biederman qualifies on both accounts.

Biederman was an independent personality (read: difficult to get to know) who lived in a rural Red Wing home when he died in 2004 at the age of 98.  He was a prominent American Modernist painter and sculptor.  He was predisposed to using geometric subjects in his art.

Because he lived the last fifty years of his life in Red Wing, there are many locals who came to know him over the years.  He lived a quiet and almost reclusive life, except he was a prolific letter writer.  It is in these letters that Biederman would share his strong opinions about all matters and topics.

The materials for this project just arrived this week and photos of the finished packaged will be posted.

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Presenting…

Rochester Framing & Fine Art Printing

400 South Broadway, Suite 103

Rochester, MN  55904

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It isn’t going to look like this for very long.

Please be patient as we power this baby up.

 

 


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